Analysts and financial consultants of Aston Alliance Consortium can conduct an assessment of your brand.
Brand assessment is done on the basis of contemporary assessment methods, which regard brand value as a sum of all the expenses for its creation, enhancement and promotion.
All the expenditures for research and development, advertising, promotion, public relations, design, legal and consulting services, protection and also the wages for the employees conducting respective intellectual works for the company – these are all taken into account upon the evaluation.
The advantage of such brand assessment method includes no need to attract expensive assessment companies for these purposes.
In specific cases evaluation can also be carried out on the basis of income and market methods.